Baker’s background is grounded in traditional brand marketing with an emphasis in direct to consumer, technology and research.
Brian Baker serves as the VP Sales and Marketing at Chateau Montelena Winery in Calistoga, overseeing global sales and marketing activities. Baker joined the winery as the Director of DTC-- overseeing the retail, hospitality, wine club and e-commerce efforts of the winery.
Baker served as Vice President Consumer Relationship Management at Jackson Family Wines. During his tenure at JFW, Baker evolved enterprise wide consumer direct systems for the then 34 JFW wineries.
Prior to his wine career, Baker spent 18 years in the travel industry including posts as VP Sales and Marketing at the SFCVB, and Director global marketing for Dollar Rent-A-Car. He is a past chair of the California Travel Association, and served as chairman of the Direct to Consumer Wine Symposium from 2009-2012. He is a sommelier and holds the CSW credential.