I’ve been a big advocate of local farmer’s markets for many years. While I do ponder why the costs of fruit and veggies at these direct-to-consumer venues is as high, if not higher than, some of your finest grocery chains, I’ve also come to realize that it’s still money well spent. Here’s why:
*Quality. Just as in buying wine directly from the source. You know you can count on the quality of it. Did it drive across country and back on warm, summer days? Did it sit next to a furnace in some building? No, it was stored best by the people who know how. For produce, you know where it’s coming from; you meet the farmers and get first hand information. You understand the TLC that went into it. Tasting tree ripened fruit or fresh cut veggies from the ground is so much better. This is as close as most can get in an urban surrounding. And, you’re often getting true organic or non-genetically modified produce; which translates to better for the earth, better for the body.
*Price. Yes, it isn’t “as cheap,” but you know it comes directly from the source, and no middlemen taking their shares. Think back when how farms struggled, and the government had to subsidize to make sure we have food on our tables. They’re not getting the same subsidies. This tremendously helps them to eek out a living. After all, when was the last time you drove by a farm and saw their mansion on the grounds? It’s not high-profit careers until it gets to the hands of conglomerate grocery chains. These folks stress every year about how the weather will be; they’re up at the crack of dawn till sunset; and they don’t often get two days off a week.
*Uniqueness. Some, if not all of these markets will have things you’ve never seen or heard of. Every July, I crave the candycots that are only available at the famous Ferry Plaza farmer’s market in San Francisco on Saturdays. These little gems, appropriately named, are like eating candy. They are exclusively grown in the Fresno area, and just through the months of end of June and July. Being far from where I live, I tracked down the farm and asked them if there’s any way to get these. Their response, “either come to our farm, or the SF Farmers market, that’s it!” Can’t ship, no stores.. And, I’ve never found as sweet boysenberries; heck, haven’t found boysenberries, period; except there, for a 4 week window. And the variety of Asian pears! Oh my, I can go on… You just have to go frequently and find these unique things.
*Fun Factor. It’s just plain fun to walk around with friends and family; sample the “fruits” of their labor, be outside, and eat at the adjacent food tents.
So support these farmers, bring your wallet, and bring home of nature’s goodness!